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Lithuanian Vodka Gold. Diamond Edition Dekor Flaše by Studija Creata

Lithuanian Vodka Gold. Diamond Edition Dekor Flaše by Studija Creata is a highly esteemed winner of the very prestigious 2015 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2015

Lithuanian Vodka Gold. Diamond Edition Dekor Flaše

by Studija Creata

Client: Stumbras

Сребрна награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition Dekor Flaše

Iskazujući poštovanje prema tradicijama i interpretirajući ih na savremeni način, Lithuanian Vodka nastavlja svoju seriju limitiranih izdanja votke. Ovog puta kao inspiracija poslužili su jedinstveni primeri litvanske narodne umetnosti – slamni vrtovi. Ove prostorne kompozicije u obliku dijamanta, koje simbolizuju poredak univerzuma, pretvorene su u ritam linija koje se ukrštaju. Igra svetlosti i refleksija u preklapajućim srebrnim i belim rombovima stvorila je neopipljiv prostorni efekat. Tradicija prošlih vremena počela je da blista kao dijamant.

The Recognition

About the Сребрна награда A' Design Award

Lithuanian Vodka Gold. Diamond Edition Dekor Flaše је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Lithuanian Vodka Gold. Diamond Edition Dekor Flaše буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Lithuanian Vodka Gold. Diamond Edition Dekor Flaše је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology
Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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