Lithuanian Vodka Gold Dizajn Pakovanja Votke by Studija Creata is a highly esteemed winner of the very prestigious 2015 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2015
Lithuanian Vodka Gold Dizajn Pakovanja Votke
Client: Stumbras
Бронзана награда A' Design Award Winner in Паковање Category
- 23,852
- Verified Award Winner
- Verify Award Status for #39586
The Design
About Lithuanian Vodka Gold Dizajn Pakovanja Votke
Čistoća i bistrina su glavna svojstva koja odražavaju kvalitet votke. Morala su biti naglašena tokom rebrendiranja Lithuanian Vodka Gold – lidera na tržištu votke u Litvaniji. Istovremeno, uvedeni su elementi nacionalnog identiteta – sam naziv Lithuanian Vodka zahtevao je ovaj izbor. Autentični etnički motivi transformisani su u modernu, preglednu kompoziciju. Kada je masivnost stare etikete uklonjena kako bi se stvorio lagani, perforiran dekor, zlato je počelo da sija na mnogo elegantniji način.
The Recognition
About the Бронзана награда A' Design Award
Lithuanian Vodka Gold Dizajn Pakovanja Votke је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Lithuanian Vodka Gold Dizajn Pakovanja Votke буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Lithuanian Vodka Gold Dizajn Pakovanja Votke сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
