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Stumbro Starka Dizajn Boce i Etiketa by Studija Creata

Stumbro Starka Dizajn Boce i Etiketa by Studija Creata is a highly esteemed winner of the very prestigious 2016 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2016

Stumbro Starka Dizajn Boce i Etiketa

by Studija Creata

Client: Stumbras

Сребрна награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Stumbro Starka Dizajn Boce i Etiketa

Slika Stumbro Starka suštinski je promenjena kreiranjem celine od njenih delova: od nove, jedinstveno oblikovane, tamne staklene boce ukrašene ispupčenom kaligrafijom i bogatom etiketom koja priča legendu o piću, do zatvarača boce ukrašenog vencem od hrastovog lišća. Lik rode pojavio se kao simbol prepoznavanja. Uhvaćena u neočekivanoj ulozi gostoljubivog krčmara, roda je postala intrigantan i privlačan pripovedač priče.

The Recognition

About the Сребрна награда A' Design Award

Stumbro Starka Dizajn Boce i Etiketa је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Stumbro Starka Dizajn Boce i Etiketa буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Stumbro Starka Dizajn Boce i Etiketa је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research
As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration
They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration
Stumbro Starka was updated in 2015.
Operation Flow
For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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