Alita Dizajn flaše i etiketa by Studija Creata is a highly esteemed winner of the very prestigious 2017 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2017
Alita Dizajn flaše i etiketa
Client: Mv Group
Сребрна награда A' Design Award Winner in Паковање Category
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The Design
About Alita Dizajn flaše i etiketa
Glavni cilj redizajna je povećanje ukupne prepoznatljivosti brenda i isticanje karakterističnih osobina kao što su klasične metode proizvodnje, sirovine i kvalitet. Kompletan rebrending brenda ALITA obuhvata novu flašu, obnovljen logotip, monografiju, kapicu i dizajn etikete. Proizvodi sada sadrže više elemenata specifičnih za kategoriju penušavih vina i šampanjca uz uvođenje laganog klasičnog dodira i izvesne solidnosti, ali zadržavajući sveukupno prilično moderan i lagan utisak.
The Recognition
About the Сребрна награда A' Design Award
Alita Dizajn flaše i etiketa је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Alita Dizajn flaše i etiketa буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Alita Dizajn flaše i etiketa је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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