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All Mies Packaging Ambalaža za ručne satove by Walmir Luz

All Mies Packaging Ambalaža za ručne satove by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2019

All Mies Packaging Ambalaža za ručne satove

by Walmir Luz

Client: All Mies

Бронзана награда A' Design Award Winner in Паковање Category

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The Design

About All Mies Packaging Ambalaža za ručne satove

All Mies je dizajn ambalaže za ručne satove. Kutija je izrađena od niza slojeva kartona sa izrezom za sat u centru, gde se sat smešta. Tanka gumena traka se oslanja na male zaseke i drži slojeve zajedno. Spoljašnji omot obuhvata jezgro i ugraviran je identitetom brenda. Omot se može skinuti ili otvoriti pomoću jezička na zadnjoj strani. Kada se gumena traka ukloni, slojevi se razdvajaju i otkrivaju sat. Slojevita forma je inspirisana topografskim modelima koji se koriste u izradi maketa.

The Recognition

About the Бронзана награда A' Design Award

All Mies Packaging Ambalaža za ručne satove је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да All Mies Packaging Ambalaža za ručne satove буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. All Mies Packaging Ambalaža za ručne satove сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging
Width 2-3/4" x Depth 5/8" x Height 11"
Tags
watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology
The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge
As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research
The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration
The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration
October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow
When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Patents
All Mies LLC © 2019 | All Rights Reserved
Team Members
Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits
Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC

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