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Subsidy Programme Series for Macao Vizuelni identitet by Chou In Leong

Subsidy Programme Series for Macao Vizuelni identitet by Chou In Leong is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


СребрнаГрафика· 2020

Subsidy Programme Series for Macao Vizuelni identitet

by Chou In Leong

Client: The Cultural Affairs Bureau

Сребрна награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Subsidy Programme Series for Macao Vizuelni identitet

Serija programa subvencija za Makao je vizuelni identitet kreiran za javni program subvencija koji podržava muzičko i modno stvaralaštvo. Identitet se zasniva na ideji koju dele obe oblasti, a to je kreativna inovacija. Jednostavne olovke kombinuju se sa muzičkim žicama i lenjirima kako bi se stvorile jasne slike koje se lako čitaju. Objekti su raspoređeni na papiru za crtanje, a zatim fotografisani, tako da se originalni materijali direktno pojavljuju u finalnim vizuelima. Serija poziva javnost da učestvuje u godišnjem programu.

The Recognition

About the Сребрна награда A' Design Award

Subsidy Programme Series for Macao Vizuelni identitet је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Subsidy Programme Series for Macao Vizuelni identitet буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Subsidy Programme Series for Macao Vizuelni identitet је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology
pencils, music wires, rulers
Research
Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration
The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration
This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow
i try to do some easy reading visuals.

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