Cong Tai Baijiu Primarna funkcija: Ambalaža za pića by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Cong Tai Baijiu Primarna funkcija: Ambalaža za pića
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Primarna funkcija: Ambalaža za pića
Cong Tai Baijiu je komemorativni dizajn ambalaže za kinesko žestoko piće izdato povodom godine pacova. Glavni motiv preuzet je sa kvake za vrata tradicionalne kineske arhitekture, ukazujući na pacova kao prvu zodijačku životinju koja otvara godinu. Unutrašnja etiketa spaja oblike pacova i novčića kako bi sugerisala bogatstvo i sreću, dok spoljašnji prsten koristi zrakasti uzorak za živopisan efekat. Boca je izrađena od keramike sa mermernom teksturom i završno obrađena tehnikom vodenog transfer štampanja.
The Recognition
About the Сребрна награда A' Design Award
Cong Tai Baijiu Primarna funkcija: Ambalaža za pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Cong Tai Baijiu Primarna funkcija: Ambalaža za pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Cong Tai Baijiu Primarna funkcija: Ambalaža za pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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