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Laote Breweries Ambalaža za pivo by Zhangyong Hou

Laote Breweries Ambalaža za pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.


ГвозденаПаковање· 2020

Laote Breweries Ambalaža za pivo

by Zhangyong Hou

Client: Zhongshihuanmei Design

Гвоздена награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Laote Breweries Ambalaža za pivo

Laote Breweries je dizajn ambalaže za kraft pivo koje se prodaje u aluminijumskim limenkama od 500 ml. Dizajn je usredsređen na detaljnu značku koja upućuje na istoriju i tradiciju porodice koja se bavi pivarstvom. Značka treba da nagovesti pažljivo ručno pivarenje i da podstakne radoznalost o ukusu. Kraft pivo se proizvodi u malim serijama, a ne kroz veliku industrijsku proizvodnju. U Kini je industrijsko pivo široko dostupno, pa se proizvodnja u malim serijama smatra vrednom. Na limenkama je korišćena štampa u posebnim (spot) bojama kako bi značka ostala jasna i precizna.

The Recognition

About the Гвоздена награда A' Design Award

Laote Breweries Ambalaža za pivo је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Laote Breweries Ambalaža za pivo буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Laote Breweries Ambalaža za pivo заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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