Free Estonian Забава by Olga Raag is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Ликовна уметност и уметничке инсталације Competition Category.
СребрнаЛиковна уметност· 2020
Free Estonian Забава
by Olga Raag
Client: KLG Eesti AS
Сребрна награда A' Design Award Winner in Ликовна уметност Category
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About Free Estonian Забава
У овом јединственом уметничком делу, Олга Рааг користила је естонске новине из године када је аутомобил првобитно произведен 1973. Жуте новине у Националној библиотеци су фотографисане, очишћене, прилагођене и уређене да би се користиле на пројекту. Коначни резултат је одштампан на специјалном материјалу који се користи на аутомобилима, а који траје 12 година, а пријава је трајала 24 сата. Бесплатни Естонски је аутомобил који привлачи пажњу, окружујући људе позитивном енергијом и носталгичним емоцијама из детињства. Позива радозналост и ангажовање свих.
The Recognition
About the Сребрна награда A' Design Award
Free Estonian Забава је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Free Estonian Забава буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Free Estonian Забава је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it. - Dimensions & Packaging
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply. - Tags
- car , design , new ,old , first , unique , beautiful
- Production Technology
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap. - Design Challenge
- Hardest part was to find New idea for old car.
- Research
- The project started in June 2019 in Estonia and finished in september 2019
- Inspiration
- I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
- Project Duration
- This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
- Operation Flow
- This car was designed for Special occassions like weddings,birthdays,graduation etc.
- Team Members
- video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap. - Image Credits
- Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.
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