Option Dizajn plakata by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2020
Option Dizajn plakata
by Haolai Zhou
Client: H.Design
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #91989The Design
About Option Dizajn plakata
Tekst za knjigu: Opcija je dizajn plakata o pravima žena. Plakat poziva žene da ne ćute i da podignu svoj glas pred svetom. Poruka takođe poziva javnost da ne ćuti o problemu koji se dešava oko njih svakodnevno. Ćutanje nije opcija ni za žene, ni za javnost. Centralna slika je simbol krsta, preuzet sa oznaka stavljenih na napuštene skice i nacrte tokom pregleda rada. Krst poručuje da ćutanje nije opcija. Plakat je dimenzija 11 sa 17 inča.
The Recognition
About the Бронзана награда A' Design Award
Option Dizajn plakata је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Option Dizajn plakata буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Option Dizajn plakata сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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