Love&wash Primarna funkcija: Ambalaža by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Love&wash Primarna funkcija: Ambalaža
Client: Love&wash
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #92436The Design
About Love&wash Primarna funkcija: Ambalaža
Love&wash je dizajn ambalaže za asortiman proizvoda za pranje veša, uključujući praškove za pranje, gel za pranje, kapsule i sredstvo za uklanjanje mrlja. Koncept izražava brigu kroz jednostavnu metaforu odeće koja se međusobno grli. Na etiketi praška za obojene tkanine, narandžasta majica i teksas košulja se grle. Slova logotipa su pritisnuta jedno uz drugo kako bi ponovila istu ideju. Boje pozadine razdvajaju proizvode, dok plava tipografija sugeriše svežinu i čistoću. Ambalaža je izrađena od kartona i plastike, a planirani su i biorazgradivi materijali.
The Recognition
About the Сребрна награда A' Design Award
Love&wash Primarna funkcija: Ambalaža је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Love&wash Primarna funkcija: Ambalaža буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Love&wash Primarna funkcija: Ambalaža је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
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