Дизајн Ccpuerh Tea Ambalaža za čaj аутора Somethink Brand је високо цењени добитник веома престижне награде 2020 Бронзана награда A' Design Award у категорији такмичења Дизајн паковања.
БронзанаПаковање· 2020
Ccpuerh Tea Ambalaža za čaj
аутор: Somethink Brand
Клијент: Ccpuerh
Добитник награде Бронзана награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #92660Дизајн
О дизајну Ccpuerh Tea Ambalaža za čaj
Ccpuerh čaj je dizajn ambalaže za asortiman presovanog i rastresitog čaja. Kontejner je okrugla aluminijumska limenka sa pozlaćenim poklopcem dobijenim galvanizacijom, bronzanim šarama i tekstom odštampanim tehnikom sitoštampe. Limenka ima prečnik od 80 mm, visinu tela od 70 mm i visinu poklopca od 10 mm. Tri odštampana oblika – okrugli, prizmatični i trougaoni – označavaju mali okrugli čaj, mali kockasti čaj i rastresiti čaj. Različite boje limenki ukazuju na različite faze zrelosti čaja, kako bi kupci mogli brzo da prepoznaju svaki proizvod. Dizajn tradicionalnom čaju daje jednostavan i moderan izgled.
Признање
О награди Бронзана награда A' Design Award
Ccpuerh Tea Ambalaža za čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Ccpuerh Tea Ambalaža za čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Ccpuerh Tea Ambalaža za čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- Димензије и паковање
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - Ознаке
- Packaging, tea, color, fashion, youth
- Технологија производње
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- Дизајнерски изазов
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- Истраживање
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Инспирација
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Трајање пројекта
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - Ток рада
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- Чланови тима
- Astro Wong
Dorne Tsui
Jr Deng
KC To - Заслуге за фотографије
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
Спонзорисано
Истражите изван Designers.org
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