Darin Амбалажа За Корејску Здраву Храну by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Darin Амбалажа За Корејску Здраву Храну
by Heesoo Son and Seoyeon Yoon
Client: Darin
Сребрна награда A' Design Award Winner in Паковање Category
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About Darin Амбалажа За Корејску Здраву Храну
Дарин је дизајниран тако да ослободи модерне људе од несклоности корејским традиционалним здравственим прехрамбеним производима у друштву од умора, који садрже једноставну, графичку јасноћу у испоруци пакета сензибилитетима савремених људи, за разлику од неодређених слика које су користиле традиционалне корејске продавнице здраве хране . Сви дизајни направљени су од мотива циркулације крви, визуализујући циљ пружања виталности и здравља уморним 20-има и 30-има.
The Recognition
About the Сребрна награда A' Design Award
Darin Амбалажа За Корејску Здраву Храну је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Darin Амбалажа За Корејску Здраву Храну буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Darin Амбалажа За Корејску Здраву Храну је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
- Dimensions & Packaging
- The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
- Tags
- package design, korea, graphic design, pattern, healthcare, branding
- Production Technology
- Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
- Design Challenge
- In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
- Research
- After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
- Inspiration
- In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
- Project Duration
- The project started in September 2018 in Korea and finished in November 2018
- Operation Flow
- Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
- Patents
- copyright@2019.Darin.All rights reserved
- Team Members
- Heesoo Son
Seoyeon Yoon - Image Credits
- Heesoo Son and Seoyeon Yoon
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