Дизајн The Moment Kalendar 2020 аутора Xiutao Fu је високо цењени добитник веома престижне награде 2020 Златна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
ЗлатнаГрафика· 2020
The Moment Kalendar 2020
аутор: Xiutao Fu
Клијент: Mattenai
Добитник награде Златна награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #93258Дизајн
О дизајну The Moment Kalendar 2020
Kalendar trenutka crpi inspiraciju iz drevne mudrosti kineskih solarnih termina i Knjige Propovjednika iz Biblije. Cilj mu je da razmisli o nemirnoj prirodi modernog društva i podseti ljude da prepoznaju svaku godišnju dobu i cene sadašnjost. U ovom novom dizajnu, mesec je odštampan u centru stranice, dok su datumi raspoređeni duž gradijentnog luka. Kako datumi i lukovi rotiraju u smeru kazaljke na satu oko centra, postupno blijede—zahvaljujući providnoj hartiji—evocirajući poetsku ideju da se večnost sastoji od niza sadašnjih trenutaka.
Признање
О награди Златна награда A' Design Award
The Moment Kalendar 2020 је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да The Moment Kalendar 2020 буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. The Moment Kalendar 2020 ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
- Димензије и паковање
- 185mm x 94mm x 46.5mm
- Ознаке
- Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
- Технологија производње
- The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
- Дизајнерски изазов
- The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
- Истраживање
- Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
- Инспирација
- Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
- Трајање пројекта
- The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
- Ток рада
- Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
- Патенти
- Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
- Чланови тима
- Creative Director & Designer: Xiutao FU
- Заслуге за фотографије
- Echo Chen, 2019
Спонзорисано
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