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Regeneration Vizuelni identitet izložbe by Weiquan Long

Regeneration Vizuelni identitet izložbe by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


ГвозденаГрафика· 2020

Regeneration Vizuelni identitet izložbe

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Гвоздена награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Regeneration Vizuelni identitet izložbe

Regeneracija je vizuelni identitet kreiran za ekološku umetničku izložbu zasnovanu na kartonskim kutijama. Izložba je deo serije koja povezuje zaštitu životne sredine i umetnost. Zarez je korišćen kao centralni vizuelni element, jer zarez označava i pauzu i novi početak. Zarez je postavljen na zelenom polju i simbolizuje ciklus recikliranja. U dizajnu su korišćeni zeleni papir i papirna tekstura. Motiv zareza takođe je primenjen na brošurama, majicama i pakovanju.

The Recognition

About the Гвоздена награда A' Design Award

Regeneration Vizuelni identitet izložbe је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Regeneration Vizuelni identitet izložbe буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Regeneration Vizuelni identitet izložbe заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging
DIMENSION: 210mm x 190mm x 24mm
Tags
Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology
Green paper
The paper skin
Design Challenge
We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research
The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration
It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration
June 2017 Guangzhou, China
Team Members
Weiquan Long/Xueqiong Guo

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