Poznan Marathon Medal Promotivna animacija by Artmask Group is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
СребрнаФилм· 2020
Poznan Marathon Medal Promotivna animacija
Client: PKO Poznań Marathon
Сребрна награда A' Design Award Winner in Филм Category
Verified Award Winner
Verify Award Status for #94314The Design
About Poznan Marathon Medal Promotivna animacija
Poznanjska maratonska medalja je promotivna animacija napravljena da predstavi medalju dvadesetog PKO Poznanjskog maratona. Animacija prikazuje kako se mali elementi spajaju da bi formirali medalju, a svaki element simbolizuje jednu godinu istorije maratona. Vrpca medalje je odštampana istorijskim fotografijama sa svih izdanja događaja, poređanim hronološkim redom. Medalja ima dimenzije 80 sa 80 sa 7 milimetara i izlivena je u čeliku i srebru. Animacija je izrađena u 4K rezoluciji kako bi podstakla prijave za jubilarnu trku.
The Recognition
About the Сребрна награда A' Design Award
Poznan Marathon Medal Promotivna animacija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Poznan Marathon Medal Promotivna animacija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Poznan Marathon Medal Promotivna animacija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
- Dimensions & Packaging
- medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K - Tags
- animation, medal, poznan marathon, 3d animation
- Production Technology
- Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop - Design Challenge
- The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
- Research
- Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
- Inspiration
- The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
- Project Duration
- The project started in August 2019 and finished in September 2019 in Poznan.
- Operation Flow
- A new way of presenting a marathon medal.
- Team Members
- Mateusz Kowalski
Wojciech Czub - Image Credits
- Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019
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