Panntea Klang Малопродајни Објекат by Ken Thong is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2020
Panntea Klang Малопродајни Објекат
by Ken Thong
Client: The Roof Studio
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #94537The Design
About Panntea Klang Малопродајни Објекат
Одлучно храбар и револуционаран, овај концепт дизајна створио је малопродајни објекат у Клангу са својим сопственим ванземаљским шармом дизајнираним да заокупи машту својих корисника док их води на путовање кроз време и простор. Сваки детаљ дизајна је мукотрпно осмишљен како би увео драматичну естетику кроз употребу јукстапозиције са циљем да изазове емоције својих покровитеља док су у интеракцији са простором.
The Recognition
About the Бронзана награда A' Design Award
Panntea Klang Малопродајни Објекат је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Panntea Klang Малопродајни Објекат буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Panntea Klang Малопродајни Објекат сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to stand out from its competition, this retail outlet in Klang has put its customer's experience the top of its priority list by introducing a bold and imaginative design concept. Every corner of this cafe is tied together with a blend of breathtaking aesthetics that is before its time. Among the revolutionary design details include the Galaxy Annulus, Floating Counters, Virtual and Reality, Reversal and Illusions, as well as Time Tunnel, created to bring patrons along this spellbinding journey through space and time.
- Dimensions & Packaging
- This beverage outlet covers an area of 1,800 square feet. The entire layout is the result of joining two shop units, which are next to one another, connected through a walkway designed as a time tunnel that creates the illusion of walking through time and space.
- Tags
- The Roof Studio, Ken Thong, Emma Yap, Panntea
- Production Technology
- Arch framed windows panels provide a healthy amount of natural light compared to the cool dark-coloured interior scheme, thus creating a mysterious atmosphere that is both laid back and edgy. Steel elements are incorporated to provide soothing illuminations while brick, wood and cement surfaces bring out the rustic vibe of this design. A refined touch from marble, leather and fabric that contrasts the raw rustic elements of its cement flooring and coarse wall designs, finished with dramatic neon lights.
- Design Challenge
- The biggest challenge of this design was to unify the spaces in both shop units while providing a sensible flow of space and concept that balances the needs of the patrons as well as practical specifications of the operation. Instead of relying on the run-of-the-mill designs for cafes, the challenge lies in incorporating bold new ideas and the brand identity into the actual design of the space.
- Research
- In preparation for this project upon receiving the brief from the client, researches have been conducted particularly in the juxtaposition of elements: light vs dark, raw vs refine, time vs space, abstract vs concrete, etc. The idea behind these studies was to identify a single, unifying concept that positions this cafe and its brand in a unique and innovative light to appeal to patrons by offering a spectacularly imaginative ambiance.
- Inspiration
- Inspired by the symbiotic relationship between light and shadow, this retail space has been re-imagined as a unique hangout spot that is cosy, mysterious and practical. By keeping things rustic with the use of raw industrial features, this design exhibits a plethora of intriguing visual illusions, which brings forth a space that keeps its patrons captivated in all 5 senses. Ultimately, the juxtaposition of each element paves the way for an revolutionary concept that aims to offer an otherworldly experience.
- Project Duration
- This project started in July 2019 and is completed in September 2019. The project is based in The Landmark Klang, Selangor, Malaysia.
- Operation Flow
- Greeted by an elegant storefront featuring full length glass panels in a chic interpretation of the 1920s French glamour, patrons will find themselves drawn to the counter area, which is decked out in concrete slabs and abstract golden boxes. A metal-framed galaxy time clock with twinkle LED lights adorns the ceiling at the center of the main social space with bar high counter also functions as an anchor to this timeless yet mysterious aesthetic. Beneath it lays a bread cart display at another main entrance. At one side, pink unicorn, crystal chandeliers, chair, photo frames, books and other decorating objects floating in the air above the long table seating area. Lead deeper into the cafe visually, patrons will find a sofa seating area furnished with cosy furniture. Another end of the space, fireplace book rack, side tables, pendant lamps and rug hanging up-side-down from the eye level to create an illusion of reversed.
- Team Members
- Ken Thong
Emma Yap - Image Credits
- Ian Wong
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