Avgoulakia Prodajni Set by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Avgoulakia Prodajni Set
Client: Zouras Farm
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia Prodajni Set
Šta je bilo prvo: kokoška ili jaje? To je prvo pitanje na koje obično treba odgovoriti, ali u ovom slučaju postojalo je i još jedno pitanje. Kada želite da iskusite klasičan proizvod na neočekivan i drugačiji način, šta vam je potrebno? Pa, pre svega, neočekivana prezentacija koja se ističe. Upravo to je trebalo kreirati za brend Avgoulakia, kroz kreativan koncept koji prenosi jedinstvenost brenda na moderan, drugačiji i razigran način.
The Recognition
About the Гвоздена награда A' Design Award
Avgoulakia Prodajni Set је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Avgoulakia Prodajni Set буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Avgoulakia Prodajni Set заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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