Hch Primarna funkcija: Enterijer modnog butika by SpActrum is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2021
Hch Primarna funkcija: Enterijer modnog butika
by SpActrum
Client: SpActrum
Сребрна награда A' Design Award Winner in Ентеријер Category
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The Design
About Hch Primarna funkcija: Enterijer modnog butika
Tekst knjige: HCH je modni butik smešten u savremenom tržnom centru. Dizajn se oslanja na simetričnu kolonadnu dvoranu, koja podseća na plan klasične bazilike. Enterijer se stoga pomera od komercijalnog ka sakralnom karakteru. Raspored se takođe zasniva na antičkim grčkim hramovima i principima vizuelnih osa Akropolja. Tri ružičasta mosta postavljena su tako da su usmerena jedan ka drugom i vode posetioce kroz dubok prostor. Manekeni se mogu ubaciti u otvore na površinama mostova kako bi formirali modnu pistu. Korišćeni su staklenim vlaknima ojačan beton, teraco i čelik.
The Recognition
About the Сребрна награда A' Design Award
Hch Primarna funkcija: Enterijer modnog butika је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hch Primarna funkcija: Enterijer modnog butika буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hch Primarna funkcija: Enterijer modnog butika је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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