Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića
by Qi-Jun Wang
Client: Wang Qi-jun
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #96128The Design
About Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića
Jiu Ming Tang je dizajn poklon-ambalaže za kinesko žestoko piće povezano sa Festivalom zmajskih čamaca. Spoljna kutija izrađena je od ekološki prihvatljivog papira i oblikovana postupkom vrućeg presovanja. Crveni pečat predstavlja tradicionalnu kinesku želju za srećom. Pečat se pocepa i kutija se rasklapa poput svitka, čime se poziva na interakciju. Jednostavna spoljna površina kontrastira sa šarenim prazničnim ilustracijama u unutrašnjosti, stvarajući snažan vizuelni efekat. Dizajn unosi tradicionalne elemente praznika u savremenu ambalažu kako bi podržao kulturni identitet.
The Recognition
About the Сребрна награда A' Design Award
Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Jiu Ming Tang Primarna funkcija: Ambalaža za žestoka pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Team Members
- Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han
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