Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija by XU Studio is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija
by XU Studio
Client: XU Studio
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #96785The Design
About Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija
Book Text: Extra Time Cinema je bioskop i galerija po zahtevu, smešten na drugom podzemnom nivou tržnog centra u Šangaju. Enterijer se prostire na 800 kvadratnih metara. Šank se nalazi u središtu polukružnog prostora poluprečnika od 9 metara, tako da ovaj prostor može poslužiti kao kafe, salon za predavanja, bina za plesne nastupe i mesto za predstavljanje proizvoda. Spoljni zid obložen je presavijenim ogledalskim nerđajućim čelikom, a odrazi se menjaju dok ljudi prolaze pored njega. Zakrivljeni žlebovi od nerđajućeg čelika drže svetlosne trake i plastične sunčane panele, koji svetle u plavoj, zelenoj i ružičasto crvenoj boji.
The Recognition
About the Сребрна награда A' Design Award
Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Extra Time Cinema Primarna funkcija: Bioskop, umetnička galerija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
- Dimensions & Packaging
- The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
- Tags
- Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
- Production Technology
- At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
- Design Challenge
- The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
- Research
- In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
- Inspiration
- Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
- Project Duration
- The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
- Operation Flow
- The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
- Patents
- Copyrights belong to XU Studio, 2019.
- Team Members
- Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He - Image Credits
- Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.
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