Pop Up Magazine Уводни Наслов by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
СребрнаФилм· 2020
Pop Up Magazine Уводни Наслов
Client: Pop Up Magazine
Сребрна награда A' Design Award Winner in Филм Category
Verified Award Winner
Verify Award Status for #97126The Design
About Pop Up Magazine Уводни Наслов
Пројекат је био путовање на апстрактно и флуидно истраживање проблема бијега (тема за 2019. годину), показујући промјене, нове ствари и посљедице које произлазе из тога. Све су визуалне слике чисте и угодне за гледање, супротстављене непријатној стварности из чина бекства. Дизајн се непрестано мења и морфални облици у анимацији представљају чин поновне прилагодбе, изазван неком врстом ситуације. Бекство има различита значења, тумачења и тачка гледишта варира од разигране до озбиљне.
The Recognition
About the Сребрна награда A' Design Award
Pop Up Magazine Уводни Наслов је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Pop Up Magazine Уводни Наслов буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Pop Up Magazine Уводни Наслов је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Dimensions & Packaging
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Tags
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Production Technology
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Design Challenge
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Research
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Inspiration
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Project Duration
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Operation Flow
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Team Members
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - Image Credits
- Rafael de Araujo, 2019.
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