Post Herbum Амбалажа by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
Post Herbum Амбалажа
Client: Vilnius College of Technologies and Design
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #97378The Design
About Post Herbum Амбалажа
Цијело биље које се узгаја у Литванији постало је инспирација за стварање ексклузивног паковања, као и жеља да се органски и рафинирани производ визуелно изрази. Необичан и истовремено једноставан облик троугла омогућава откривање једноставног производа у занимљивијем паковању. Млијечно бијела и смеђа боја означавају екологију и природност биља. Лепа илустрација и суздржаност у стилу наглашава вредност биља које се прикупља ручно. Њежно и тачно као и сам крхки производ.
The Recognition
About the Бронзана награда A' Design Award
Post Herbum Амбалажа је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Post Herbum Амбалажа буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Post Herbum Амбалажа сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
- Dimensions & Packaging
- Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm - Tags
- Paper box, herbs, organic, triangular box, rhomb
- Production Technology
- The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
- Design Challenge
- The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
- Research
- The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging. - Inspiration
- Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
- Project Duration
- Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
- Operation Flow
- All parts of the boxes are folded without glue.
- Patents
- Copyrights belong to Kristina Asvice, 2019.
- Team Members
- Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.
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