WiseTribe Education Vizuelni identitet by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2020
WiseTribe Education Vizuelni identitet
Client: WiseTribe education
Сребрна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #97579The Design
About WiseTribe Education Vizuelni identitet
WiseTribe Education je vizuelni identitet kreiran za obrazovnu organizaciju koja pruža usluge deci od rođenja do dvanaeste godine života. Kineski naziv brenda weisi zvuči kao engleska reč wise (mudar), koja takođe nosi značenje razmišljanja. Identitet koristi upečatljive kombinacije boja i pomoćne grafike kako bi izrazio slobodu i maštu. Likovi maskota, uključujući domorodačku figuru, dinosaurusa, drvo mudrosti i planetu, pomažu deci da se povežu sa brendom. Identitet se primenjuje na posterima, šablonima za društvene mreže, vizitkartama, kovertima i bedževima.
The Recognition
About the Сребрна награда A' Design Award
WiseTribe Education Vizuelni identitet је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да WiseTribe Education Vizuelni identitet буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. WiseTribe Education Vizuelni identitet је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng - Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
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