Children Picture Books from China Изложбени Визуал by Blend Design is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2020
Children Picture Books from China Изложбени Визуал
by Blend Design
Client: Confucius Institute Headquarters
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #97864The Design
About Children Picture Books from China Изложбени Визуал
Изложба кинеске дечије књиге у организацији седишта Института Конфуциј била је изложена јавности у дечијој дворани Франкфуртског сајма књига. Из различитих сликовница, стручњаци су одабрали сликање мастилом Лианг Пеилонга као свеукупни стил визуелног дизајна. Потом су дизајнери извадили елементе тачкица са мастила из Лиангових слика, појачали засићеност и употријебили их заједно са сликама. Нови визуелни стил не само да задовољава изложбену потражњу, већ има и оријентални укус. Јединствена кинеска лепотица за слике појављује се на међународној сцени.
The Recognition
About the Бронзана награда A' Design Award
Children Picture Books from China Изложбени Визуал је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Children Picture Books from China Изложбени Визуал буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Children Picture Books from China Изложбени Визуал сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
- Dimensions & Packaging
- Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
- Tags
- Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
- Production Technology
- This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
- Design Challenge
- Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
- Research
- Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
- Inspiration
- The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
- Project Duration
- The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
- Operation Flow
- The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
- Patents
- Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters - Team Members
- Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang - Image Credits
- Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016
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