Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora
by Jeffrey Zee
Client: JFR Studio
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #98014The Design
About Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora
Youngor Fashion Concept Store je enterijer maloprodajnog prostora koji se prostire na 5000 kvadratnih metara. Originalna građevina je polulopta sa staklenom fasadom. Unutrašnjost je u potpunosti uklonjena, a u centru je izgrađeno jezgro u obliku kišobrana. Nasumične perforacije na površini kišobrana propuštaju prirodnu svetlost i stvaraju blag efekat svetlosti i senke. Jezgro sadrži lift i povezuje spratove. Široke stepenice na ulazu služe za izlaganje proizvoda i za sedenje. Korišćeni su metalna mreža, pleteni bambus i teraco.
The Recognition
About the Сребрна награда A' Design Award
Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Youngor Fashion Concept Store Primarna funkcija: Enterijer maloprodajnog prostora је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensions & Packaging
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tags
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Production Technology
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Design Challenge
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Research
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspiration
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Project Duration
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Operation Flow
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Patents
- Copyrights belong to Jeffrey Zee, 2019.
- Team Members
- Jeffrey Zee
- Image Credits
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
