HuangRan Ambalaža za vino by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
HuangRan Ambalaža za vino
by Lynn Tsang
Client: Lynn Tsang
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #98044The Design
About HuangRan Ambalaža za vino
HuangRan je ambalaža za seriju kineskog pirinčanog vina. Dizajn predstavlja četiri zaštitnika drevne kineske mitologije: Zelenog zmaja, Belog tigra, Grimiznu pticu i Crnu kornjaču. Antropomorfna ilustracija kombinovana je sa elementima kineske opere kako bi likovi dobili moderan, savremen imidž namenjen da privuče mlade potrošače. Svaka od četiri boce predstavlja jednog zaštitnika, a likovi zaštitnika odštampani su unutar poklon-kutije, raspoređeni prema četiri strane sveta. Kutija koristi gornji i donji poklopac, sa izrezanim (ažuriranim) delovima koji dodaju utisak dubine.
The Recognition
About the Бронзана награда A' Design Award
HuangRan Ambalaža za vino је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да HuangRan Ambalaža za vino буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. HuangRan Ambalaža za vino сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensions & Packaging
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Production Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Design Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Project Duration
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Operation Flow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Team Members
- Design Director:Lynn Tsang
Designer:Sha Shen
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