DouChaSai Ambalaža za čaj by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
DouChaSai Ambalaža za čaj
Client: 7654321 Studio
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai Ambalaža za čaj
DouChaSai je dizajn ambalaže kreiran za čaj koji je nagrađen na narodnom takmičenju za čaj održanom na planini Vuji 2018. godine. Kutija je dimenzija 160 x 40 x 245 milimetara i izrađena je od specijalnog papira, dorađena tehnikom sito štampe u spot bojama, bronzanjem i transfer metalnim nalepnicama. Kineska kaligrafija prekriva površinu, prateći značenje i strukturu reči koje označavaju takmičenje u čaju. Potezi su debeli i iscrtani sa napetošću, tako da se pismo može čitati i kao slika. Unutar kutije nalaze se mala kutija za čaj i sertifikat o kolekciji.
The Recognition
About the Бронзана награда A' Design Award
DouChaSai Ambalaža za čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да DouChaSai Ambalaža za čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. DouChaSai Ambalaža za čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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