Bomapp Дизајн бренд идентитета by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2020
Bomapp Дизајн бренд идентитета
by Taiyoon Lee
Client: Bomapp
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #99409The Design
About Bomapp Дизајн бренд идентитета
Bomapp је дизајн бренд идентитета креиран за компанију која се бави осигуравајућом технологијом. Назив Bomapp комбинује boheom, корејску реч за осигурање, са речју map (мапа). Симбол, мотивска графика и укупан дизајн преносе идеју прегрљаја, што јача идентитет бренда. Логотип садржи слово B, дизајнирано тако да одражава златни пресек. Прецизна геометрија се користи да изрази поверење и професионализам, основне вредности индустрије осигурања. Логотип се појављује у једној боји, плавој или белој, у зависности од позадине.
The Recognition
About the Бронзана награда A' Design Award
Bomapp Дизајн бренд идентитета је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Bomapp Дизајн бренд идентитета буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Bomapp Дизајн бренд идентитета сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensions & Packaging
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Production Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Design Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Project Duration
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Operation Flow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Team Members
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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