Mixed Reality Primarna funkcija: Holografska instalacija by Aleksandr Volkov

Mixed Reality Primarna funkcija: Holografska instalacija by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн догађаја и дешавања Competition Category.

СребрнаДогађај· 2020

Mixed Reality Primarna funkcija: Holografska instalacija

by Aleksandr Volkov

Client: Economiton

Сребрна награда A' Design Award Winner in Догађај Category

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The Design

About Mixed Reality Primarna funkcija: Holografska instalacija

Mešovita stvarnost je interaktivna holografska instalacija napravljena za izložbeni štand o energetskoj strategiji grada Moskve. Instalacija se zasniva na principu Pepperovog duha (Pepper's Ghost), koji je proširen dodatnim slojevima. LED pozadinski zid, tri podna projektora i LED osvetljenje montirano na plafon rade zajedno sa holografskom folijom, ogledalima i zvukom. Animirana svetlost i senka daju projektovanim objektima snažan osećaj prisustva. Posetioci biraju temu na ekranu osetljivom na dodir i posmatraju kako se figure i grafikoni pojavljuju i rastvaraju u vazduhu.

The Recognition

About the Сребрна награда A' Design Award

Mixed Reality Primarna funkcija: Holografska instalacija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mixed Reality Primarna funkcija: Holografska instalacija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mixed Reality Primarna funkcija: Holografska instalacija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.