Travel Your Way Мобилна Апликација by Saltanat Tashibayeva

Travel Your Way Мобилна Апликација by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.

БронзанаИнтерфејс· 2020

Travel Your Way Мобилна Апликација

by Saltanat Tashibayeva

Client: Saltanat Tashibayeva

Бронзана награда A' Design Award Winner in Интерфејс Category

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Colors

The Design

About Travel Your Way Мобилна Апликација

Дизајн користи много белог простора, он испуњава све странице апликације. Бијели простор помаже корисницима да изолирају праве информације и концентришу се на потребне радње. Дизајн је такође користио контраст фонта: једноставан и подебљан. Сложеност дизајна је у томе што је било потребно показати много информација на улазницама, на једном месту на екрану постоји нагомилавање свих података, али дизајн изгледа свеже и није преоптерећен.

The Recognition

About the Бронзана награда A' Design Award

Travel Your Way Мобилна Апликација је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Travel Your Way Мобилна Апликација буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Travel Your Way Мобилна Апликација сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
Dimensions & Packaging: It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
Tags: sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
Production Technology: Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
Design Challenge: The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
Research: The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
Inspiration: In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
Project Duration: The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
Operation Flow: Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
Patents: Copyrights belong to Denisa Kostolányiová
Team Members: Saltanat Tashibayeva
Raviv Mordoch
Image Credits: Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen