The Mix Land Radnja za uličnu modu (streetwear) by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2020
The Mix Land Radnja za uličnu modu (streetwear)
by Yuan Lijun
Client: Xianxiang Design
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Radnja za uličnu modu (streetwear)
Mix Land je prodavnica uličie mode u Hangdžouu, Kina. Koncept dizajna polazi od slike laboratorije i primenjuje elemente uličke kulture na enterijersku izložbenu postavku. Tri dinamične umetničke instalacije, nazvane ekstrakcija energije, kondenzacija i sto za razlaganje, spajaju zvuk, vizuelni doživljaj i dodir kako bi stvorile interaktivno iskustvo. Intenzivno zasićena neonsko plava boja, šareni prozori i vrata, kao i digitalni ekrani, čine glavne vizuelne akcente. Izložbene instalacije mogu se prerasporediti unutar otvorenog prostora, čime se prodavnica prilagođava kako komercijalnim, tako i iskustvenim potrebama.
The Recognition
About the Бронзана награда A' Design Award
The Mix Land Radnja za uličnu modu (streetwear) је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да The Mix Land Radnja za uličnu modu (streetwear) буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. The Mix Land Radnja za uličnu modu (streetwear) сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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