Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.
BoronseKetsahalo· 2020
Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Moputso oa Boronse oa A' Design Award Winner in Ketsahalo Category
Verified Award Winner
Verify Award Status for #100578The Design
About Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo
Ntlo ea Fido Dido ke sebopeho sa khampani sa matsatsi a mabeli se entsoeng Covent Garden, London. Moralo o fetolela lefatše la 2D la mmala o motšo le o mosoeu la sebapali Fido Dido sebakeng sa 3D. Bahahlauli ba tsamaea ka libaka tse fapaneng tse hlophisitsoeng ka mefuta, ho kenyeletsoa khabinete ea liaparo tse tsebahalang le pantry ea k'hichine e nang le Fido Flakes. Likarolo tse ling li kenyelletsa sebaka sa ho pholisa ka setšidifatsi, ma-hammock a ho phomola, lebota la ho taka le nang le tšebelisano, mmino o khutsitseng, le ho leka lihlahisoa. Sebaka sena se susumetsang maikutlo a mangata se mema bahahlauli hore ba phomole 'me se phelisa molaetsa oa lets'olo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Fido Dido House by 7UP Free Ntlo ea Fido Dido e le Sebopeho sa Khampani sa Boiphihlelo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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