Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo by Tongji Tiandi Neili Lab

Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.

SileveraKetsahalo· 2021

Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo

by Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

Moputso oa Silevera oa A' Design Award Winner in Ketsahalo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo

Zhangyan Country Living Festival ke sebaka sa pontšo se entsoeng bakeng sa ketsahalo ea mahaeng Shanghai. Sebōpeho se entsoe ka lithokobelong tsa khale tsa thomello tse behiloeng ka mokhoa o sa lekaneng, tse hlomeletsoeng, tse kopantsoeng le tse potolohisitsoeng ho bōpa libaka tse fapa-fapaneng tsa lihlooho. Sehlopha se seng sa lithokobelo se koala sebaka sa lipuisano, ha sehlopha se seng se hlalosa sebaka sa 'maraka. Mehloli ea lehae e lahliloeng joalo ka patsi, mahlaka le lehlaka le eona ea sebelisoa. Boitsebiso ba pono bo latela setaele sa Memphis 'me bo abstract-a litshoantšo tsa lehae tsa thaba, metsi, tlhapi le borokho. Sebaka sa mesebetsi se koahela lisekoere-mithara tse 5000.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhangyan Country Living Festival Primary Function: Sebaka sa Pontšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions & Packaging: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Production Technology: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Research: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Duration: The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Team Members: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang