Problue Annual Posters Phostara by JBBC Branding Consultancy

Problue Annual Posters Phostara by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Fotokherafi le Tshebetso ya Ditshwantsho Competition Category.

SileveraFotokherafi· 2020

Problue Annual Posters Phostara

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Moputso oa Silevera oa A' Design Award Winner in Fotokherafi Category

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Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Phostara

Problue Annual Posters ke letoto la diphostara tse hatisitsoeng tse entsoeng bakeng sa mofuta oa ho qoela metsing. Phostara e 'ngoe le e' ngoe e bontša mmotlolo a le mong a apere liaparo tse ntle tsa toropong hammoho le sutu ea ho qoela metsing, kahoo phetoho pakeng tsa bophelo ba letsatsi le letsatsi le ho qoela metsing e bonahatsoa. Boputsoa bo botšo bo sebelisoa monneng bakeng sa botle, 'me bofubelu bo sebelisoa mofumahali. Maqhaqha a poqollo a bua ka motsamao oa bophelo ba toropong. Liphapang li hlophisitsoe ka boomo, joalo ka lebelo le ho eme, liaparo tsa letsatsi le letsatsi le sutu ea ho qoela metsing, ho boreledi le bohale. Phostara e 'ngoe le e' ngoe e lekana le limilimithara tse 420 ka tse 594.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Problue Annual Posters Phostara ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Problue Annual Posters Phostara e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Problue Annual Posters Phostara ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd