Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase by Andrei Majewski

Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Botle, Tlhokomelo ya Motho le Dihlahiswa tsa Khosmethiki Competition Category.

BoronseSehlahiswa sa Khosmethiki· 2020

Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase

by Andrei Majewski

Client: PomaBrush

Moputso oa Boronse oa A' Design Award Winner in Sehlahiswa sa Khosmethiki Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase

Mongolo wa Buka: Poma ke borashe ba meno ba motlakase bo etselitsweng tlhokomelo ya letsatsi le letsatsi ya molomo le maeto. Mmele le hlooho ya borashe di entswe ka silicone ya boleng bo lokelang dijo, e fanang ka tshwaro e tsitsitseng le ho hlwekisa meno le maokobalo ka bonolo. Meetla ya silicone e amohela dibaktheria tse fokolang mme e hloka ho fetolwa hafeela habedi ka selemo. Mmele wa borashe ba meno o nyane ka diperesente tse 20 ho feta borashe ba bongata ba motlakase, mme mokgwa o le mong wa ho itlhwekisa o etsa hore ts'ebetso e be bonolo. Kese e nyane ya ho tjhaja e sebetsa ka tsela e se nang mohala mme e boloka borashe ba meno bo tjhajitswe ka dikgwedi tse tharo tse ling.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Poma Mosebetsi wa Mantlha: Borashe ba Meno ba Motlakase e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales