Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo by Tist

Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo by Tist is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.

BoronseKetsahalo· 2020

Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo

by Tist

Client: Tist

Moputso oa Boronse oa A' Design Award Winner in Ketsahalo Category

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Colors

The Design

About Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo

Mongolo wa Buka: Pop Pop ke moralo wa ketsahalo ya sehla sa mariha o entsweng bakeng sa mabenkele a robeli a ntle ho lekgetho a Korea. Morero ona o kopanya dintlha tsa setso le sebaka sa thekiso ho fana ka ho feta feela phihlelo ya mmaraka. Sehlooho sa Motse wa Santa se kopanya mariha, Keresemese le limpho, se hopotsa metsotso ya bohlokwa ya maeto. Ditshwantsho tsa baphetwa, diphoofolo le difate di kopantswe ka mela e tshelanang, e le hore ditshwantsho di ka baleha jwaloka phatha. Mabone a Neon-flex, acrylic le fomex a sebediswa ho eketsa mmala le leseli sebakeng se sesweu sa boqapi ba meaho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pop Pop Mosebetsi wa Mantlha: Moralo wa Ketsahalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk