Caster Taolo E Hole ka Mariana Couto and Tiago Correia

Moralo oa Caster Taolo E Hole ka Mariana Couto and Tiago Correia ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Disebediswa tsa Dijithale le Elektroniki.

TšepeElektroniki ya Bareki· 2020

Caster Taolo E Hole

ka Mariana Couto and Tiago Correia

Moreki: Telefonica

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Elektroniki ya Bareki

20,680

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #102595

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Caster Taolo E Hole

Caster remote control e ne e etselitsoe ts'ebeliso le tšebeletso ea Telefonica's Movistar le TV. Lintho tsa bohlokoa tsa taolo ke sebaka sa ho sesa se hlophisitsoeng bohareng le lets'oao le behiloeng ka hloko bakeng sa ts'ebetso e kopaneng ea taelo ea lentsoe e lumellang mosebelisi ho sebelisana le mothusi oa Aura. Ka lehlakoreng le ka morao la taolo e hole, seaparo se bonolo se fana ka matšeliso le tlamo e loketseng, e nolofalletsang ho sebetsana ka mokhoa o sireletsehileng. Ka lebaka la senotlolo sa khanya se hahelletsoeng, likonopo tse sebelisoang khafetsa ho "remote" lia bonesa ha sesebelisoa se sebetsoa ka phapusing e lefifi.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Caster Taolo E Hole ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Caster Taolo E Hole e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Caster Taolo E Hole e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Boholo le Phuthelo: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Lithegi: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Theknoloji ya Tlhahiso: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Phephetso ya Moralo: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Dipatlisiso: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Kgothaletso: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Nako ya Projeke: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Tsamaiso ya Mosebetsi: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Diphatente: Copyrights belong to Tech4home Ltd 2019
Litho tsa Sehlopha: Mariana Couto
Tiago Correia
Litlotla tsa Setshwantsho: All images created by João Santos (Chief Design Officer at Tech4home)