Alpha Series Shaver by Mert Ali Bukulmez

Alpha Series Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Botle, Tlhokomelo ya Motho le Dihlahiswa tsa Khosmethiki Competition Category.

TšepeSehlahiswa sa Khosmethiki· 2020

Alpha Series Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Moputso oa Tšepe oa A' Design Award Winner in Sehlahiswa sa Khosmethiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Shaver

Alfa e kopane ke shaver e kopanetsoeng, e nang le likarolo tse peli tse ka sebetsanang le mesebetsi ea mantlha ea tlhokomelo ea sefahleho. Hape sehlahisoa se fanang ka tharollo ea bohloeki le mokhoa oa ho qapa o kopantsoeng le li-aesthetics tse ntle. Bonolo, minimalism le ts'ebetso e kopantsoeng le tšebelisano e bonolo ea basebelisi e haha metheo ea morero. Phihlelo ea thabo ea mosebelisi ke senotlolo. Malebela a ka tlosoa habonolo shaver mme a beoa karolong ea polokelo. Boema-kepe bo etselitsoe ho tjhaja moalo le ho hloekisa malebela a tšehelitsoeng ka karolo ea UV Light kahare.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Alpha Series Shaver ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Alpha Series Shaver e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Alpha Series Shaver e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019