Gis Setulo by Sepehr Mehrdadfar is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Fenitjhara Competition Category.

SileveraFenitjhara· 2022

Gis Setulo

by Sepehr Mehrdadfar

Client: Hamoun

Moputso oa Silevera oa A' Design Award Winner in Fenitjhara Category

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Colors

The Design

About Gis Setulo

Gis ke setulo sa lehong sa maoto a mararo se nang le maoto a koporo mme se betlilwe ho tswa dikolong tse pedi tsa lehong la walnut ka botsebi bo ikhethang ho etsa hore se bonagale joaloka setšoantšo. Dinoha le makgalo a lehong a šetse a pepenenngwe ho fa ntho ena sebopeho se ikgethang. Le hoja e na le ponahalo e sa tlwaelehang, Gis e loketse mmele ka lebaka la moralo o hlokomelehileng wa dikhubedu le dikhutlotharo. Moralo ona ke tlhatlhobo ya dikgonagalo tsa lehong le tiileng hape ke leeto lebaleng la Bonono le Moralo, Botle le Mosebetsi.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Gis Setulo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Gis Setulo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gis Setulo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gis is a three-legged wooden chair with bronze feet and is carved out from two walnut logs with exquisite craftsmanship to seem as a sculpture. The wood knots and scars are remained exposed to give the objects a special characteristic. Despite its uncanny appearance, Gis is ergonomic due to the careful design of curves and angles. The design is an exploration of solid wood possibilities and also is a walk on the edge of "Art" and "Design", "Beauty" and "Function".
Dimensions & Packaging: width 600mm
depth 1000 mm
height 800 mm
Tags: Design, Chair, Furniture, Art, Persian, Contemporary
Production Technology: Materials: Walnut Solid Wood, Bronze.
Completely Handcrafted.
Design Challenge: The holy grail of this design was to reach a sculptural Persian aesthetic as the sprit for the body of “furniture design”.
Research: This chair is a part of the Konj-e-Hess collection.
This collection is an exploration through which we try to answer a question: “Unrelated to the surrounding space, can we create objects that intrinsically radiate a place of their own, and create a “Konj-e-Hess”.
Konj-e-Hess was after a new measuring unit for aesthetics in design. Quite similar to how Iran and its culture sit in the middle on the world map, Konj-e-Hess tells a centrist narrative too. Somewhere on a sharp blade, it cuts off “tenacious design assumptions”; preconceived notions of the sort that “Media” inundates our minds with.
Inspiration: Gis has odd yet familiar visual qualities. That is why it steals the spotlight and sets its own place. The main leg's dainty form is inspired by a girl's ponytail; the premise from which the chair takes its name from. In Farsi, "Gis" means the tumble of a woman’s hair.
Project Duration: The project started in March 2019 and finished in September 2019 in Tehran, Iran and was exhibited as a part of "Konj-e-Hess" exhibition.
Operation Flow: Gis has sculptural qualities in its presence in the interior space. This chair is designed with an artistic approach in design to be a "good chair" and also an elegence piece of "art".
Image Credits: Main Image: Photo by Kaj Art Group
Image #1: Photo by Kaj Art Group
Image #2: Photo by Sepehr Mehrdadfar, Hamoun
Image #3: Photo by Sepehr Mehrdadfar, Hamoun
Image #4: Photo by Sepehr Mehrdadfar, Hamoun