Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.
SileveraKetsahalo· 2021
Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
Moputso oa Silevera oa A' Design Award Winner in Ketsahalo Category
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- Verified Award Winner
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The Design
About Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo
Neon Nights ke moralo wa ketsahalo o hlahisitsoeng bakeng sa lebenkele la khoebo ea fashene Hong Kong. Mohopolo ona o kopanya mefuta ea mebala ea hajoale ea fashene le ponahalo ea matšoao a mekhoa ea khale a neon a literateng tsa Hong Kong. Ho ile ha etsoa libaka tse tharo. Ho na le sesebelisoa sa ho amohela se emeng monyakong o moholo oa sebaka seo. Monyako oa holo ea pontšo o ile oa fumana kalafo e tšoanang. Ka hare ho holo, sebaka sa mesebetsi e mengata sa limithara tse likwere tse 300 se tšoara lipontšo tsa fashene, liseminara le liboka tse sa reroang. Meralo ea tšepe e nang le meralo e sehiloeng, li-panel tsa mebala tse nang le lebone la ka morao le matšoao a mokhoa oa neon li bopa ponahalo e phelang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Neon Nights Sebaka sa Mohlophisi wa Lebenkele la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensions & Packaging
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tags
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Production Technology
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Design Challenge
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Research
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiration
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Operation Flow
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Image Credits
- Hong Kong Trade Development Council
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