Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks by Maurice Kwok and Steve Yeung

Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikgabiso tsa Feshene le Maeto Competition Category.

TšepeSekgabiso· 2021

Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

Moputso oa Tšepe oa A' Design Award Winner in Sekgabiso Category

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The Design

About Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks

Taba ea Buka: Maskeeper ke kēisi ea ho boloka masks a sefahleho ka nakoana, e menngoeng hore e be sephutheloana se kang khatiso ea kh'ate ea khoebo. Maskeeper e entsoe ka lekoahla la polypropylene le loketseng lijo, le sehiloeng ka mokhoa oa "die-cut" ebe le menngoa hore tlhahiso e phethahale ka potlako le ka litjeo tse tlase. Mask e beoa holim'a lekoahla le buletsoeng ebe e menngoa ka hare, e leng se etsang hore libaka tsa mask li lule li koahetsoe le hore tšoaetsano e fokotsehe. Ka boholo ba limilimithara tse 91 ka 61 ka 8, le boima ba likerama tse 10, Maskeeper e kena habonolo ka pokothong. Moralo ona o fana ka mokhoa o hloekileng le o phetseng bophelo o le ntle bakeng sa ho phutha li-mask tse tlositsoeng ka pampiri ea liphahlo kapa liinvelope nakong ea lijo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Maskeeper Mosebetsi wa Mantlha: Kēisi ea ho Boloka Masks e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung