Chloe Setulo by Juan David Martinez is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Fenitjhara Competition Category.

TšepeFenitjhara· 2021

Chloe Setulo

by Juan David Martinez

Client: Minimal Studio

Moputso oa Tšepe oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner

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Colors

The Design

About Chloe Setulo

Chloe ke setulo sa matsoho seo mela ya sona e otlolohileng e hlahang, ka ho bapala le dikhutlo e fihlella moralo ona o fokolang le o matla o busang Minimal Studio. Kgothatso ya sona e kholo e bile tlhokahalo ya ho theha ntho e kgolo e tla hlohletsang maikutlo a mantlha a tekatekano le "ho atamela ho roba" ka nako e le nngwe. Mohopolo wa projeke ena o thehilwe hodima jiometri ya sona e moqotetsane. Sebopeho sa sona sa motheo se entswe ka mookhi wa Fora o fetoletsweng mmala, se etsa sebopeho sa jiometri se tshwanang le botle ba kakaretso le mohopolo wa lebitso la kgwebo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Chloe Setulo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Chloe Setulo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Chloe Setulo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chloe is an armchair in which its straight lines stand out, by playing with angles achieves this minimalist and imposing design that dominates Minimal Studio.
Dimensions & Packaging: 55 x 147 x 115cm
Tags: Chair, Lounge Chair, Armchair, Wood, Marble, Leather
Production Technology: French oak wood has been chosen to produce this armchair for its warmth and at the same time, its quality. Quality brown coloured leather to shape the cushion and for the support strips of the marble piece, which allows for perfect adjustment of the cushion.
Design Challenge: The combination between the angles, unions and material resistances during the production tests, became the major challenge in order to achieve a big and aesthetic piece as we present.
Research: The design process started by drawing simple lines and angles with the idea of making the profile view of the chair iconic and very recognizable.
Inspiration: Its main inspiration was the need to create a large piece that evoked the primordial sensations of balance and "about to break" at the same time.
Project Duration: The project was developed in Mallorca during 2018, ending its execution and presentation in 2019.
Operation Flow: The main concept of this project is based on its slender geometry.
Its skeleton is made of tinted French oak, forming a geometric structure identifiable with the general aesthetics and concept of the brand.
Team Members: Juan David Martínez Jofre
Image Credits: #1 - José Urbano
#2 - José Urbano
#3 - José Urbano
#4 - José Urbano
#5 - José Urbano