Rhapsody Primary Function: Sefaha by Arash Raad

Rhapsody Primary Function: Sefaha by Arash Raad is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Mekgabiso Competition Category.

SileveraMekgabiso· 2021

Rhapsody Primary Function: Sefaha

by Arash Raad

Client: Arash Raad

Moputso oa Silevera oa A' Design Award Winner in Mekgabiso Category

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Colors

The Design

About Rhapsody Primary Function: Sefaha

Rhapsody ke sefaha se entsoeng ka matsoho se entsoeng ka silefera ya 925. Moralo ona o thehiloe holim'a mekhoa ea jiometri ea Boislamo e ileng ea theoa ho theosa le makholo a lilemo Bochabela bo Hare le Afrika Leboea. Manqoloha le ho phuthoha ho betliloeng ho fetola jiometri e nang le likhutlo tsa mekhoa ena ho ba sebopeho se apareloang se latelang 'mele oa motho. Rhapsody e hlahisoa Mashhad, Iran, motse o tsebahalang ka mesebetsi ea matsoho ea setso, ho sebelisoa lisebelisoa, mekhoa le lisebelisoa tsa setso. Sefaha se lekana le limilimithara tse 175 ka 160 ka 45. Sepheo ke ho kopanya lefa le ruileng la setso le moralo oa mabenyane oa mehleng ena.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Rhapsody Primary Function: Sefaha ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Rhapsody Primary Function: Sefaha e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Rhapsody Primary Function: Sefaha ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rhapsody is a hand-crafted fine jewellery designed for today’s most elegant and sophisticated tastes, while it revives the glory of Middle-Eastern cultures and their rich and epic history. It is made by employing traditional techniques and material in Mashhad city in Iran, a destination of Muslim pilgrimage and a center of traditional crafts. Rhapsody is a modern wearable sculpture based on Islamic geometry that is made for anyone who is eager for an elegant and stylish look.
Dimensions & Packaging: Dimension: 175 mm x 160 mm x 45 mm
Material: Silver 925
Tags: Jewelry, jewellery, necklace, art jewelry, art jewellery, geometric jewelry, geometric jewellery, contemporary jewelry, contemporary jewellery, accessories
Production Technology: Design begins with searching through a variety of Islamic geometry sources to select capable patterns to be developed into a novel design. Designing continues with developing irritations through hybrid hands-on and digital process, and then narrowing down sketches and producing mock-ups. The next is trying mock-ups on the human body, collecting feedback from users, and refining the product through a round of revisions. The jewelries are hand-crafted with traditional techniques and material.
Design Challenge: In this project, we encountered two significant challenges. First, we are committed to design jewelleries that are innovative and fresh to a contemporary eye, while they are rooted in history. Tightrope walking and maintaining balance between the past and future is the hardest creative challenge we often encounter. Second complicated challenge we faced was to transform the angular geometry of architectural patterns into a sculptural and wearable form that fits and adorns the human body.
Research: In the first instance, I'm working with patterns and geometry embedded in Islamic architecture and design, which I have grown up surrounding by it, therefore it's organically inherent to my knowledge of design. Over the course of years, I have integrated the vernacular knowledge of Islamic geometry with the contemporary aesthetics and theories. For this project we searched through over 200 different patterns to find one through which we can develop a wearable, innovative, and elegant design.
Inspiration: This project is inspired by Islamic geometric patterns that have evolved over centuries in the Middle East and North Africa. The sculptural folds and ruffles recall the vicissitudes of history and life of these people, where its glory and beauty is woven together with pain and grief. And its rigidity and cohesion manifest the strength, richness and glory of a culture and people that have been hardened through conflicts and invasions and have been invincibled with the power of love and beauty.
Project Duration: This project started in February 2020 in Mashhad, Iran and the first sample produced in December 2020. A' Design Award & Competition will be the premiere introduction of this product to the world.
Operation Flow: Influenced by the Middle-Eastern cultural pride and growing tendencies towards revisiting the heritage, in Arash Raad Design, we are dedicating our effort to create products that fulfills both the dignity of a rich culture, and the elegance of today. We believe “Rhapsody” conveys authenticity and novelty at the same time. To aim this goal, we combined vernacular knowledge and traditional tools and material with contemporary aesthetics and theories.
Image Credits: Image #1:Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #2: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #3: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #4: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #5: Photographer Mojtaba Mohammadi, Rhapsody, 2021.
Video: Director Ali Ebrahimi Sani, Rhapsody, 2021.