Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.
KhautaKetsahalo· 2021
Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Khauta oa A' Design Award Winner in Ketsahalo Category
Verified Award Winner
Verify Award Status for #118889The Design
About Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo
Lays Signature ke boiphihlelo ba pop-up ba lebitso la khoebo bo entsoeng ho pota-pota li-chips tsa litapole. Boiphihlelo bona bo etsoa libakeng tsa nakoana ka har'a mabenkele a khethehileng a thekiso, moo bareng ea li-chips ea mixology e sebetsang joalo ka sethala se senyenyane. Baeti ba shebella tšebetso e phelang eo ho eona litatso tse ikhethang li etsoang ka matsoho ka pel'a bona. Sebopeho sena sa boithabiso le sa likutlo tse ngata se nchafatsa tsela eo li-chips li fanoang, li latsoang le ho arolelanoa ka eona. Sepheo ke ho fihlella bareki ba bacha ba nkang liphihlelo tsa 'nete le ho arolelana sechabeng e le tsa bohlokoa. Karolo ea pele e ile ea hlahisoa lebenkeleng le leholo la Lane Crawford.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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