Jinan Key Areas Moralo oa 'Mala oa Toropo by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

Jinan Key Areas Moralo oa 'Mala oa Toropo by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Toropo le Moralo wa Setereke Competition Category.

TšepeMoralo wa Toropo· 2021

Jinan Key Areas Moralo oa 'Mala oa Toropo

by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

Client: Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd

Moputso oa Tšepe oa A' Design Award Winner in Moralo wa Toropo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinan Key Areas Moralo oa 'Mala oa Toropo

Jinan Key Areas ke moralo oa 'mala oa toropo bakeng sa libaka tsa bohlokoa tsa Jinan, Chaena. Moralo ona o akaretsa libaka tse 32.9 tsa likhilomithara tse sekwere, ho kenyeletsoa le sebaka sa bohlokoa sa 8.66 sa likhilomithara tse sekwere. Likarolo tsa 'mala li ile tsa nkuoa ho tloha meahong ea setso ea sebaka seo le tikolohong ea tlhaho, 'me mokhoa o khothalelitsoeng oa 'mala oa lokisetsoa sebaka seo. Hue, khanya le chroma li tataisoa sebakeng sa toropo ho latela sebopeho sa sebaka le tšebetso ea sona. Setšoantšo sa 'mala oa kaho sa axis e ka hare le sona se ile sa raloa. Litataiso tsa lisebelisoa tsa kaho tse lumellanang le 'mala o khothalelitsoeng li tšehetsa ts'ebetsong ea moralo ona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Jinan Key Areas Moralo oa 'Mala oa Toropo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Jinan Key Areas Moralo oa 'Mala oa Toropo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Jinan Key Areas Moralo oa 'Mala oa Toropo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the project, the designer formulated hierarchical and classified urban color planning strategies for key areas in Jinan City, applied the recommended chromatogram to the overall color environment of key areas according to the urban spatial structure and functional attributes, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans. On the core axis of the key area, designer designed the architectural color image of the core section.
Dimensions & Packaging: The area of city color planning and design in key areas of Jinan is 32.9 square kilometers, of which the core area is 8.66 square kilometers. The key area is designed to be 8.3 square kilometers.
Tags: Urban color, Architectural color, Color planning, Color design, Color guide, Color image
Production Technology: The designer planed the spatial structure of urban color and guide the spatial distribution and change of hue, lightness and chroma of urban color, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans;
On the core axis of the key area, the designer designed the architectural color image of the core section.
Designer also have formulated guidelines for building materials matching the recommended colors in combination with the recommended colors of cities, so as to make the implementation of the recommended colors more effective.
Design Challenge: The recognition of city color, the study of current situation, the presentation of problems and the extraction of characteristics are the core of city color planning and design, and the basic basis for customizing the exclusive color image.
In the project, on the basis of analyzing the cultural color genes and natural color characteristics of the area, the designer extract the urban color recommendation chromatography exclusive to the area, and study and formulate the urban color strategy planning guidelines, through the expressive force of color, strengthen the morphological characteristics of the building, shape the logo image of the area.
Research: In order to create a symbolic color image for the key area of Jinan City, the designer need to comb the color context, summarize the color environment characteristics, find the color system belonging to the area, coordinate rational analysis and perceptual experience by means of planning and design, draw the ideal color picture for the city through orderly color organization and systematic color planning, and communicate rationality and sensibility The way of weaving deduces the melody of city color, and formulating specific implementation strategies to achieve this color goal, so as to guide the optimization of city color environment.
Inspiration: The designer extracted the color gene of traditional architecture in Jinan, reproduced the color symbols in human history, and established the urban color keynote of "warm autumn color formed by variation of ancient charm color, new bright color deduced by water color brilliance" for the key area of Jinan, and constructed the exclusive architectural color system, so as to created a color environment with Jinan's local significance, and achieved the goal of telling the story of Jinan with color languag.
Project Duration: The project was completed in Guangzhou and Jinan in December 2016.
Operation Flow: In this project, designer was committed to sorting out the current color problems and causes, putting forward the corresponding goals and countermeasures, exploring the special color characteristics of key areas, extracting the color genes of traditional culture and natural environment of Jinan, establishing the exclusive architectural color system of the area, and innovatively applying it to the urban space of key areas, so as to create an economic environment In order to create a symbolic color environment, to describes the charm of key urban areas of Jinan and tells the story of Jinan in the language of color.
Patents: Guo Hongyu
Team Members: Tan Jiayu
Zhang Fan
Jin Qi
Lei Xuan
Chen Hong
He YU
Wu Shaoxi
Mai Yongjian
Zheng Quan
Xiao Yunling
Deng Xiangjie
Hong Jupin
Image Credits: Guo Hongyu