Nu Primary Function: Oache ea letsohong by Maziar Mohit and Iman Kimiaei

Nu Primary Function: Oache ea letsohong by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Mekgabiso Competition Category.

SileveraMekgabiso· 2021

Nu Primary Function: Oache ea letsohong

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

Moputso oa Silevera oa A' Design Award Winner in Mekgabiso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Primary Function: Oache ea letsohong

Nu ke oache ea letsohong e nang le sekala se tletseng metsi. Sekala se boloka metsi a bokelloeng ho tsoa mehloling e meng ea metsi e silafetseng haholo lefatšeng, a hloekisitsoeng ka leseli la ultraviolet. Matsoho a acrylic a hlakileng a qoelisitsoe ka metsing 'me a lula a sa bonahale hoo e batlang e le hohle. Ho ama sekhele sa tšepe ho tsosa diode e ntšang leseli e bonesang matsoho ho bontša nako. Sekhele se koahetsoe ka khalase ea sapphire e chitja holimo, 'me lehlaphi le entsoe ka letlalo la khactase. Sebopeho se latela mokhoa oa lerotholi la phoka le phomotseng holim'a lekhasi. 'Mala o moputsoa o supa leoatle le hloekileng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Nu Primary Function: Oache ea letsohong ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Nu Primary Function: Oache ea letsohong e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nu Primary Function: Oache ea letsohong ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021