Embrace Mosebetsi oa Sebaka se Ikhethileng by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Bonono bo Botle le Diketso tsa Bonono Competition Category.
TšepeBonono bo Botle· 2021
Embrace Mosebetsi oa Sebaka se Ikhethileng
Client: Memorandum Project
Moputso oa Tšepe oa A' Design Award Winner in Bonono bo Botle Category
Verified Award Winner
Verify Award Status for #121349The Design
About Embrace Mosebetsi oa Sebaka se Ikhethileng
Embrace ke setshoantsho se seholo se penngoeng lebotong la kantle la moaho o Sterlitamak. Setshoantsho sena se na le bolelele ba limithara tse 27 le bophara ba limithara tse 15, ka sebaka se pentiloeng sa limithara tse liskoea tse 405. Ho ile ha sebelisoa lidae tsa sefahleho sa moaho le li-roller tsa ho penta, 'me li-lift tsa sefahleho li ile tsa lumella ho pentoa holimo. Mosebetsi ona oa bonono o nkile libeke tse tharo. Pale e bontšoang e hopola lesole la sehlopha sa 170 sa mabotho a maoto a Sterlitamak, le ileng la tsamaea la ea ntoeng le oache ea lithekele ea silevera 'me la tšepisa hore le tla khutla le eona. Masapo a lona le oache tsa lona li fumanoe ka 2015 mme tsa tlisoa hae ho mosali oa lona.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Embrace Mosebetsi oa Sebaka se Ikhethileng ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Embrace Mosebetsi oa Sebaka se Ikhethileng e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Embrace Mosebetsi oa Sebaka se Ikhethileng e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.
Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown. - Dimensions & Packaging
- Height 27 m, width 15 m, total artistic painting square 405 sq.m
- Tags
- mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
- Production Technology
- Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
- Design Challenge
- 4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
- Research
- Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.
Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners. - Inspiration
- The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"
In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him. - Project Duration
- The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.
There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks. - Operation Flow
- Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.
It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings. - Patents
- Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
- Team Members
- Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina - Image Credits
- Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.
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