Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba by Yan Yan

Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba by Yan Yan is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Setjhaba Competition Category.

TšepeSetjhaba· 2021

Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba

by Yan Yan

Client: Yan Yan

Moputso oa Tšepe oa A' Design Award Winner in Setjhaba Category

19,956

Verified Award Winner

Verify Award Status for #121842

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba

Anonymousociety ke morero oa moralo oa ho nyatsa sechaba. Morerong ona. Yan Yan o thehile mokhatlo o seng teng oa lekunutu o bitsoang Anonymousociety. Anonymousociety o batla ho theha ntlo e sireletsehileng moo batho ba ka ipatang ho tloha libakeng tse khanyang, ho baleha tlhokomelo, le ho itokolla. Ha a ntse a theha morero ona, Yan Yan o ne a sebelisa pono ea mockumentary ho ngola boteng ba Anonymousociety. Letoto lena la mesebetsi ea meralo le kenyelletsa webosaete e entsoeng ke balateli, makasine, sehlopha sa litaelo le lipampitšana jj.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Anonymousociety Moralo Oa Tlhahlobo Ea Sechaba e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags: Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology: This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge: The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration: This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration: This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow: The audience can review this project by reading the magazine, looking at the posters or browsing the website.

Read the Press Release