Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso by Egor Maraev

Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Filimi, Vidio le Anime Competition Category.

BoronseFilimi· 2022

Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso

by Egor Maraev

Client: Blaster Studio

Moputso oa Boronse oa A' Design Award Winner in Filimi Category

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Colors

The Design

About Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso

Mongolo wa Buka: Tinkoff Investment ke video ya papatso ya metsotswana e mashome a mararo bakeng sa tshebeletso ya matsete a banka. Video e hlahisa George Washington e le sebapadi se seholo. O dutse setulong sa boralikamore mme o ja pizza, a kgathetse le ho tsoafala, mme o emela tjhelete. Setshwantsho se sa tlwaelehang se tshwere mohopolo o moholo, e leng hore tjhelete e lokela ho bolokwa e le maemong a matle le ho e etsa hore e sebetse. Motjhitjimo ona o kopanya cel animation le cutout animation, tse kopantsweng ka mokgwa wa digital compositing. Video ena e ile ya bontshwa haholo e le preroll pele ho di-video tsa inthaneteng mme ya fihlella boemo bo phahameng ba phetoho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Tinkoff Investment Mosebetsi wa Mantlha: Video ya Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin